FTC Rules for Med Spa Reviews, Testimonials & Influencers

Reviews and testimonials are among the most powerful things a med spa can put in front of a prospective patient, which is exactly why the FTC pays attention to how you use them.

The rules boil down to one idea: don't deceive people. Follow that, and you stay clear.

⭐ The rules on reviews

The safe approach is to ask all patients for honest reviews without tying a reward to leaving one, and never to filter for positivity, because a manipulated review profile is both an FTC problem and a trust problem when patients sense it.

💬 The rules on testimonials

Testimonials have to be truthful and not misleading about typical results.

If a featured result isn't what most patients can expect, that needs to be clear, and you should never guarantee outcomes through a testimonial that you couldn't claim directly.

📣 The rules on influencers and endorsements

Any material connection between you and someone endorsing you must be disclosed clearly and conspicuously.

That means free treatment, payment, product, or a discount all require an obvious disclosure in the influencer's post, not one buried in a wall of hashtags.

And crucially, as the practice you share responsibility for making sure partners disclose, so build it into your agreements and check every post.

✅ The simple standard

Everything here reduces to honesty: real reviews, truthful testimonials, disclosed relationships.

Hold to that and your social proof becomes a conversion asset that's both persuasive and defensible, which is the whole point. See the marketing-laws overview for how this fits with HIPAA and ad policy.

❓ Frequently asked questions